8 Community Manager tips to recruit Instagram followers

300 million daily users, 400 million active users per month, 90% of the biggest brands, 3.5 billion daily clicks, 80 million photos shared per day… Here are the performances of Instagram! The goal is not to make you dizzy, but to make you aware of the importance of this social network in your strategy.

Faced with the mass of publications shared daily on the platform, how to stand out to grow your community day by day?

Here are 8 concrete actions to implement to develop your audience

1) Collaborate with influencers

The brands mostly followed on Instagram are very often those who have understood the importance of setting up influence operations with Instagram recognized in their sector.

They are called nano-influencers, micro-influencers or Key Opinion Leaders (KOL) and bring a new form of authenticity and more notoriety to a potential client audience is chosen beforehand.

2) Collaborate with other brands

Collaborating with other brands through partnerships, sponsorships or contests is an ingenious solution to extend your reach on Instagram. The ideal is to rely on brands with values ​​similar to yours.

For example, the Bloom flower box partnered with a perfumer for a competition. The choice is logical, because the target of the two brands is female, potentially attracted by floral and trendy perfumes.

This tactic helps add value to your audience while reaching new audiences.

3) Study hashtags and use them effectively

Hashtags play an important role in Instagram. Using the right hashtags exposes your publications to a wider and targeted audience. The same goes for geolocation tags that open your visibility to a local audience.

For example, the IKEA France account always adds hashtags to its visuals, related to the decoration and the universe of the house:

As for the official Mercure hotels account, it geolocates the locations corresponding to its publications, to show that there are establishments all over the world.

4) Comment on posts with the right hashtags

A good method to get known in a qualified context is to comment on the publications of potential prospects. How to detect them?

Quite simply by performing a watch using hashtags. For example, you want to make yourself known to amateur gardeners.

Do a simple search with terms like "gardening" "garden" "jaimejardiner" and see the results:

Then take the time to comment authentically on each photo in order to make yourself known to these people.

An approach that requires work but that requires no advertising budget.

 5) Publish at least once a day

On Instagram, profiles that post at least 7 times a week attract Buy Instagram followers Uk and engagement. It was the Tailwind marketing tool that made this revelation after a study carried out in 2017 on more than 100,000 profiles.

Every post has value on Instagram. The more you post, the more visible and engaging you are. As a result, your visuals appear more often in the news feed, as well as in hashtag search results.

 6) Share stories

Instagram stories are a real success with users. As this MediaKix graph demonstrates, the number of Internet users who view these ephemeral publications every day continues to grow.